Reflection Blog: AI-Generated Reflection

To gain an alternative perspective on the Digital Communications and Customer Engagement (DCCE) module, I used ChatGPT, an AI language model developed by OpenAI, to generate content based on the module’s key themes and its relevance to my studies and future career in HR consulting.

AI-Generated Content:

The Digital Communications and Customer Engagement (DCCE) module provides students with a comprehensive foundation in digital marketing and audience engagement, which are essential in today’s interconnected world. Through topics such as web design, SEO, analytics, social media marketing, and content creation, students develop both technical and strategic skills that are highly transferable across various industries—including Human Resources.

For aspiring HR professionals, digital communication is becoming a key part of everyday work. From building employer branding through social platforms to using analytics to monitor employee engagement, HR now relies heavily on digital tools. Understanding how to build and manage a website, create effective online content, and use platforms like Google Analytics or LinkedIn Insights enables HR consultants to deliver stronger internal communications and data-driven solutions.

The module also places a strong emphasis on customer engagement principles, which can be applied to the employee experience. In many ways, employees are internal customers, and keeping them informed, valued, and engaged requires the same strategic mindset used in marketing.

By integrating these concepts, the DCCE module empowers HR students to think beyond traditional HR practices and adopt a more holistic, digitally focused approach to workforce management and consultancy.